Ezoic earnings calculator
Ezoic measures income with EPMV, which adds up every ad shown during a visit, and it needs some weeks of experiments before that figure stops moving. Put in your monthly visits, the EPMV you expect after testing and how far below that it runs in the early weeks, and you get your monthly and first-year income. The tool also sets it against what your ads earn now, so you know how many months it takes for the move to pay off.
Year one on Ezoic
Monthly income with the early testing dip included and visits growing at your rate. The highlighted bar marks your strongest month.
Income at other EPMV levels
Monthly and yearly revenue at a spread of settled EPMVs, next to today's ad income. Any row below your current EPMV is a move that would lose money.
| Settled EPMV | Per month | Per year | vs current, per year |
|---|
Behind the Ezoic estimate
Ezoic reports money per 1,000 visits, so visits times EPMV is the core sum. What makes this estimate more honest than a quick multiplication is the testing stretch at the start, when earnings usually sit under their settled level.
Your present ad income is converted into an EPMV on the same visits, so the comparison is like for like.
Income in a settled month
A normal month once the testing has finished.
monthly = visits ÷ 1,000 × EPMV
The testing months
While Ezoic is still experimenting, EPMV is reduced to the percentage you set.
testing month = monthly × earnings during testing
Add traffic growth
Visits rise by your monthly growth rate in every month of the forecast.
visits next month = visits × (1 + growth)
Build today's baseline
Your current income per 1,000 visits, grown at the same pace, is what you would have earned without switching.
current EPMV = current income ÷ visits × 1,000
Spot the break-even month
The first month in which total Ezoic income so far overtakes that baseline.
cumulative Ezoic ≥ cumulative current
Ezoic income questions
What does EPMV mean on Ezoic?
Earnings per 1,000 visitors. It sums every ad on every page a person views during one visit, so sites where readers open several pages do well on it. Because it is Ezoic's headline metric, this tool works from visits instead of pageviews.
How long is Ezoic's testing phase?
Ezoic tries out ad positions and layouts on your visitors before locking in the ones that pay best. Plenty of site owners report weaker income for the first few weeks before a gradual rise. You can set both the length of that phase and the income level during it, so year one is not overstated.
What is a typical Ezoic EPMV?
There is no single figure. Small sites with mixed overseas traffic often land around $5 to $12, while mature sites with mainly US readers in high-value topics can top $20. Your current AdSense income per visit is a fair benchmark, because beating it is what Ezoic aims for.
Do I need a lot of traffic to join Ezoic?
No. Ezoic has taken on small sites through its entry-level program, which is why many new blogs start there. It still reviews content quality and policy compliance. Requirements shift, so read the current ones before signing up.
When is it time to leave Ezoic for Mediavine or Raptive?
As soon as your traffic meets their bar, run the comparison. Premium networks often earn more per visit on US-heavy sites. Put your numbers into our Mediavine and Raptive calculators and compare full-year totals.
Will Ezoic make my site slower?
Every ad network adds scripts and requests to a page. Ezoic has speed features to help, but a crowded ad layout can still drag down load times and, over months, rankings. Keep an eye on Core Web Vitals after the switch, since lost traffic can wipe out a better EPMV.
Is this an official Ezoic tool?
No, it is an independent planner. Your actual EPMV depends on topic, reader location, season, layout and ad demand, so treat the output as a range and check it against a full month in your own dashboard.