Facebook content monetization earnings calculator
One Facebook program now pays for reels, longer videos, photos and text posts, yet a view is worth a very different amount in each. Add your monthly views and earnings per 1,000 views for every format, along with the share of views that qualify, and the calculator estimates your monthly payout. It also ranks the formats by what a single view earns, so you can see where one more post is worth the effort.
Pay per 1,000 views, format by format
Your rates next to each other. A view in the highlighted format earns you the most.
Income from each format
Views, payout and share of the total for each format, plus what an extra million qualifying views would bring in.
| Format | Views | Payout | Share of income | +1M views adds |
|---|
How the payout is put together
Each format is worked out on its own, because a reel view and a long-video view are paid at very different rates. Views that do not qualify are left out.
You control the rates. Begin with the defaults, then switch to the earnings per 1,000 views shown in your Professional Dashboard.
Keep the qualifying views
Take out views that pay nothing, such as views from countries outside the program.
qualifying views = views × share that qualifies
Pay per format
Qualifying views divided by 1,000, multiplied by that format's rate.
payout = qualifying views ÷ 1,000 × rate
Add the formats together
Reels, longer videos and posts combined.
monthly payout = reels + videos + posts
Check pay per post
A quick way to judge whether posting more often is worth your time.
per post = monthly payout ÷ posts per month
Facebook monetization FAQ
How does Facebook's Content Monetization program pay?
Meta's program pulls payouts for reels, longer videos, photos and text posts into one place. Pay depends on how content performs, views and engagement included, and on advertiser demand. Meta publishes no fixed rates, so any estimate, this one included, relies on typical earnings per 1,000 views.
What does Facebook pay for 1,000 views?
Creators often report anywhere from a few cents to a few tens of cents per 1,000 views on reels and photos, and more on longer videos with in-stream ads, frequently $1 or above. Viewer location, topic and time of year swing it widely, so use your dashboard figures once you have them.
Which kind of content earns most on Facebook?
Per view, longer videos with ads usually win because they carry several ad breaks. Reels and photo posts earn less per view but can reach many more people. The chart compares the formats using your own rates.
Does every view get paid?
No. Views from countries outside the program, content that breaks Meta's monetization rules and reposted material that is not yours generally earn nothing. Use the eligible views setting to account for that.
How do I get into the program?
Meta has opened it by invitation and through the Professional Dashboard, with conditions around country, audience size, original content and policy compliance. The monetization area of your dashboard shows whether you can join and what you have earned.
Why did my payout drop this month?
Ad prices sink after the holidays, reach rises and falls from month to month, and posts flagged as unoriginal or low quality can stop earning. Look at views and earnings per 1,000 views separately to find out which one changed.
Is this calculator made by Meta?
No, it is an independent planning estimate. Only your dashboard shows what you actually earned.