YouTube RPM calculator
Advertisers buy at a CPM, yet creators are paid at RPM, which is always smaller because YouTube takes a cut and many views run without ads. Enter your niche CPM, the share of playbacks that show ads and your long-form and Shorts views, and you get your RPM and monthly income from each. The grid further down shows how RPM shifts as CPM and the monetized share change.
What 1,000 views earn you
The drop from CPM to RPM, and the gap between long videos and Shorts, using your inputs.
RPM at other CPMs and monetized shares
Long-form RPM across a range of CPMs and monetized percentages, with ads per playback and revenue share kept the same. Your own combination is highlighted.
From CPM to RPM, step by step
CPM is a price per 1,000 ad impressions. To get to income per 1,000 views, the calculator works out how many views had ads, how many ads each of those showed, and what share of the money reaches you.
Shorts are paid out of a shared pool, so you enter their RPM directly.
Count the ads shown
Only monetized playbacks carry ads, and a long video can show several.
impressions = views × monetized share × ads per playback
Work out ad revenue
Advertisers pay the CPM for every 1,000 impressions.
gross = impressions ÷ 1,000 × CPM
Take your share
YouTube keeps whatever is not yours.
long-form earnings = gross × revenue share
Long-form RPM
Income per 1,000 views, including views that showed no ad.
RPM = CPM × monetized share × ads per playback × revenue share
Add Shorts
Shorts views multiplied by your Shorts RPM.
total = long-form earnings + Shorts views ÷ 1,000 × Shorts RPM
YouTube RPM FAQ
How is RPM different from CPM on YouTube?
CPM is what advertisers pay per 1,000 ad impressions before YouTube takes its share. RPM is what you get per 1,000 views of your videos, after that share and counting views with no ads. RPM is always the lower number, and it is the one that tells you what you will earn.
How much of the ad money does a creator keep?
On long-form videos, Partner Program creators have generally kept 55 percent of ad revenue. Shorts use a pooled model where creators get a share based on their views, which is why Shorts RPM is usually much lower. Your account terms in YouTube Studio are the final word.
What counts as a good RPM?
Long-form RPMs of $2 to $6 are common. Finance, business, software and education channels with American viewers can reach $10 to $20 or more, while gaming, music and children's content run lower. Shorts usually pay a few cents up to about 10 cents per 1,000 views.
Why do some of my views earn nothing?
Viewers with ad blockers or YouTube Premium, viewers in places advertisers ignore and plain gaps in ad delivery all leave views without ads. Videos YouTube rates as less advertiser-friendly earn less too. Between 40 and 70 percent of views being monetized is normal.
How do I get a higher RPM?
Make videos longer than 8 minutes so mid-roll ads are allowed, choose topics advertisers want, and build viewers in high-paying countries. Rates also climb in the last quarter of the year, so release your strongest videos before the holidays.
Do creators earn from YouTube Premium?
Yes. Premium members do not see ads, but creators receive part of the subscription money based on watch time. That income is included in RPM, which is another reason RPM beats CPM as a guide.
Is this an official YouTube tool?
No, it is an independent estimate. Once you are monetized, YouTube Studio shows your true RPM; put that number in instead of a guess.