Raptive earnings calculator
Raptive measures income per 1,000 pageviews, so three things decide your pay: how much traffic you get, the rate per page and which countries your readers are in. Add your monthly pageviews, an expected page RPM, your reader mix and what your current ad setup earns, and you get a Raptive estimate for any month you pick. You also see the gain or loss from switching, and how much a change in reader location would move it.
Each month at your current traffic
The same number of pageviews pays very differently through the year: rates build from late summer, top out before the holidays and drop back when January starts.
What reader location is worth
Pageviews and rate stay put while the share of readers from the US, UK, Canada and Australia changes. Ranking in those countries often adds more than extra visits from anywhere else.
| Top-market readers | Blended RPM | Average month | December | Year |
|---|
Behind the Raptive estimate
The estimate is based on page RPM, the number in your Raptive dashboard. Readers in the top markets earn the full rate, other readers earn part of it, and a seasonal factor shifts it for the month.
What you earn today is turned into an RPM of its own, so both options can be compared on the same pageviews.
Weight your readers
Combine the full rate and the lower rate in proportion to how many readers sit in each group.
blended RPM = page RPM × (top-market share + (1 − top-market share) × other readers earn)
Allow for the season
Monthly factors go from about 0.7 in January to about 1.4 in December and average 1 across the year.
month RPM = blended RPM × seasonal factor
Price the pageviews
Pageviews divided by 1,000, multiplied by that month's RPM.
earnings = pageviews ÷ 1,000 × month RPM
Set it against today
Your current income per 1,000 pageviews shows what the same traffic earns you now.
current RPM = current income ÷ pageviews × 1,000
Raptive income FAQ
How do publishers get paid by Raptive?
Raptive places ads on your site and sends you a share of what they earn every month. Its reports show income per 1,000 pageviews, known as page RPM, which is the figure this tool uses. Use the RPM you already see, or a conservative guess if you are not a member yet.
What is a realistic Raptive page RPM?
US-heavy sites about food, home, family and lifestyle often report roughly $15 to $30 over a full year, and finance or business sites more. Sites with mostly overseas readers can be well under $10. Any number you find online is a range, not a guarantee.
How many pageviews does Raptive want?
Raptive has eased its entry level over time, and recent rules have asked for about 25,000 pageviews a month from mostly US traffic. It also judges content quality and traffic sources. Rules move, so check the current ones first.
Should I move from AdSense or Ezoic to Raptive?
If you qualify it often pays, since premium networks usually earn more per page. This calculator puts your current ad income next to a Raptive estimate. Moving only makes sense if the gain beats a few weeks of setup and any wobble while the ads settle.
Why does ad income fall every January?
Ad budgets peak in the build-up to the holidays and shrink once the year turns. The same traffic can earn 40 to 50 percent less in January than in December, and the monthly bars show the pattern so you can plan for it.
How much does reader location affect Raptive earnings?
A great deal. Advertisers pay much more for American readers than for most others, with the UK, Canada and Australia next. The table shows your income as the share of those readers goes up or down.
Is this calculator from Raptive?
No. It is an independent estimate using typical page RPMs and a common seasonal curve. Real income depends on your layout, page speed, topic and the ad market each month.