Facebook page value calculator
What a Facebook page is worth comes down to what its audience earns, and that depends on reach and engagement far more than on the follower count. Fill in followers, usual reach per post, engagement rate, sponsored posts and monetization income, and you get the page's monthly profit and a fair price to quote sponsors. The calculator then values the page as a multiple of that profit, the usual way small online businesses are priced.
Sources of monthly profit
Income by source before costs. A page that depends on one source carries more risk and normally earns a lower multiple.
Page value by multiple and engagement
What the page would be worth with weaker or stronger engagement, at three common profit multiples. Sponsors pay for engagement, so it shifts the value a lot.
| Engagement rate | Sponsored post rate | 12 months | 24 months | 36 months |
|---|
How the page is valued
Followers on their own earn nothing, so the starting point is reach: the people who actually see a post. Engagement then raises or lowers what a sponsor should pay for that reach.
The page is then valued like any small business, as monthly profit times a number of months.
Count the people reached
Followers multiplied by your usual reach.
reach per post = followers × reach %
Adjust for engagement
Engagement above 1% earns a premium and below 1% a discount, kept between half and three times the base rate.
factor = between 0.5 and 3 of (engagement rate ÷ 1%)0.6
Set the sponsor rate
The price to charge for a single sponsored post.
rate = reach per post ÷ 1,000 × sponsor rate × factor
Work out monthly profit
Sponsor income plus monetization and other income, less costs.
profit = rate × posts + monetization + other − costs
Value the page
Profit multiplied by the number of months a buyer or investor would pay for.
value = profit × months
Questions about Facebook page value
How is a Facebook page valued?
On its earnings, not its followers. A page with 50,000 active followers that sells a sponsored post every week can be worth more than one with 500,000 followers whose posts nobody sees. The calculator finds monthly profit from sponsors and monetization and multiplies it by a number of months, which is how most small online businesses are valued.
How much should a sponsored Facebook post cost?
Base the price on reach, not followers. A common method is a rate per 1,000 people reached, often $5 to $20 depending on topic and audience location, with more charged when engagement is high. The calculator suggests a price per post from your average reach and engagement.
Why does engagement count for so much?
Brands pay for people who react, comment, click and buy. A page whose posts hit 3 percent engagement gives a sponsor far more than one stuck at 0.3 percent with the same reach. The tool moves your sponsor rate up or down from a 1 percent baseline.
Is it possible to sell a Facebook page?
Tread carefully. Meta's terms restrict handing over accounts and page control, and page sales are a well-known route for scams on both sides. Use this value as a measure of what the page earns for you, and get advice before any deal that transfers a page or a business that includes one.
Which profit multiple should I choose?
Small content businesses often sell for 12 to 36 months of profit. Pages tied to one platform usually sit at the bottom of that range, because a reach or policy change can cut income overnight. Stable, varied income supports a higher multiple.
How can I make my page worth more?
Increase reach per post, engagement or both, and build an email list or website so your audience is not tied to a single platform. Repeat bookings from several sponsors are worth more than one-off deals.